Caffarel

It all started in 1826 in Turin

Pierre Paul Cafarel has a great passion for chocolate and his big dream is to open his own factory. He rented a small enterprise on the outskirts of the city and created one of the first chocolate factories in Italy and Europe.

1852 г
For the first time, the combination of cocoa and hazelnuts.
Caffarel was the first to try mixing cocoa with delicate round hazelnuts from the fleshy Lange.
The result is a delicious soft dough, which they shape into small boats and to this day its shape remains. His name is givu, which means in Piedmontese dialect“cigarette end”. It is the progenitor of Caffarel's most extraordinary invention.

1865
The year the chocolate industry will never forget. This is the birth of Gianduja. During the Gianduja carnival in Turin, Caffarelle throws revelers chocolates they have never tasted. Hence the name of the first combination of cocoa and delicate Gianduja hazelnuts. In addition to being the first in terms of taste, they are also the first individually wrapped chocolates.

1867
Caffarel gets his first official title. He was elected a member of the French Academy of Sciences in Paris.

1869
This is the year Caffarel adds the royal coat of arms to its packaging.

1926
Caffarel has been in everything. The dealers of the brand did not have a catalog of photos, but a briefcase containing samples of the entire production range. A real catalog, but for tastings.

1937
The year in which Gianduja's extrusion invention came into full force and is still in use today.

1951
The brand starts a marketing campaign, a competition for the most beautifully arranged showcase with Cafarel products.

1968
Turin is growing very fast and is no longer suitable for the development of the company. Pierre Paul Caffarelle is from Piedmont, so he decided to go back to his roots and make a completely new production plant, Pierre believes that the mountains of Piedmont are strongly tied to him and the brand.

1990
Sweetness is never enough. Cafarel decided that he would put his strength and skills into candy making. In 1990, the first jelly candies with different flavors, without gluten and preservatives, were released.

1991
Caffarel's first limousine.
The brand is distinguished by innovation and a leader in production, but not only that, even the marketing is different. How to recognize the history and style of fairs and events? With Caffarel's limousine, “a time machine” which reminds of the line, the elegance and the most delicious history of chocolate.

1998
Lindt and Caffarel in one.
The acquisition brings a unique know-how to the world and combines two absolute perfections in chocolate production.